Jana Jaffe


Jana Jaffe is an internationally renowned artist, fashion designer and philanthropist who was born in Texas, grew up in Mexico and studied in Switzerland.

With a signature attention to detail, she has found inspiration throughout her life in her family, specifically her mother Jeanette Longoria, and in her extensive travels around the world. This is evident in her whimsical and intricate designs that manifest themselves from her paintings, table top, couture evening gowns, handbag and jewelry creations. She has enjoyed commercial and critical success and her items have been featured at The Costume Institute of New York, Bergdorf Goodman and Neiman Marcus, among other leading global retailers. Notably, her hand beaded couture gowns have graced the covers of many fashion magazines and have been prominently featured in many ads including the Cinnabar by Estee Lauder ad.

Notably, Jana made it her mission to ensure that her clothing line be entirely produced in Mexico. She sought out local artisans and talented women living in small, remote villages, and was most proud of being able to train, provide work skills, and elevate these women and their families out of poverty.

During the AIDS crisis, she turned her efforts to philanthropy and started a foundation in Mexico called Amor y Caridad, with a goal of helping bring AIDS awareness to Mexico as well as safe access to health care for HIV patients. She activated an international crowd of celebrities to help with the cause, including Arnold Schwarzenegger, Maria Shriver, Sharon Stone, Grace Jones, Allen Carr, Richard Bernstein, Ricardo Montalban and Latin recording star Emmanuel. Jana’s dedication to the efforts of her foundation, combined with her ability to leverage her relationships and position, resulted in the successful education and employment of 72 HIV positive women who were formerly prostitutes. Her most rewarding experience was working alongside Mother Teresa in Mexico for 8 years, which instilled in her humility, the practice of always being present, and changed her life profoundly forever.

She also served as CEO of the largest pantyhose factory on the Eastern Block at that time, where she spearheaded a complete overhaul of the business, upgrading machinery, computing, and finance functions. Her efforts resulted in improved quality control and production that resulted in expanding her product line to ski wear, lingerie, bathing suits, winter coats and jackets that were ultimately sold in Switzerland, Germany, Italy and Brazil. In the 2003 Jana served as the set designer for the Fox reality TV show Paradise Hotel in Acapulco, Mexico.

Jana resides in New York with her husband, and has five children and eight delicious grandchildren.